SAP Personal Shopping Assistant in Mobile Consumer Retail
икона за подаръкSAP Personal Shopping Assistant is a new breed of mobile retail application designed for the consumer market. Somewhat like iPhone and Android apps like ShopSavvy or RedLaser, but actually a lot more. While these apps sport features for tracking and crowd sourcing deals, finding out price-matching policies at various stores and finding out what store near you has a product in stock., SAP Personal Shopping Assistant provides deep value to interaction between a particular retailer and the consumer.
SAP had earlier this year introduced “Precision Retailing” powered by Apollo – which is at the crossroads of retail and technology.
Apollo completely changes the shopping experience for consumers, and also how retailers and consumer product (CP) companies can use it to influence customers.
The SAP Consumer Mobile Solution is a new offer tailored to the needs of retail and consumer products companies to create interactivity with consumers at the point of decision.
- To the consumer, Apollo is a personal shopping assistant that delivers rich product information and special offers in real time through mobile phones.
- To the retailer and CP, Apollo is a marketing tool that enables real time interaction with the consumer at the point of decision to inform and influence consumer behavior, drive traffic and increase average spend. Retailers and CPs are able to interact with consumers in the field, one-to-one, with a very high level of personalization.
The solution has two components: a consumer mobile application connected to a retail/CP marketing content management platform (on-demand application with role-based dashboards). It delivers customer context-specific information and special offers to the consumer both inside and outside the store, and enables the creation of a real-time information-based service covering the entire retail/CP value chain. The areas of focus include social communities, personal shopping assistant and closed loop couponing/special offers.
Unlike other companies that merely broadcast generic information to users, the SAP consumer centric solution ties consumer location and interests, to loyalty programs/buyer history and inventory information to create a personalized shopping experience, thereby maximizing value for consumers and merchants – it delivers true real-time, one-to-one content to the consumer to empower consumers at the point of decision.
Project Apollo leverages existing SAP products such as SAP Real Time Offer Management or SAP Business Object enabling SAP’s customers to interact with their consumers, in ‘real real-time’, with the right information depending on the shopping context.
The Global Business Incubator at SAP is a global organization dedicated to developing innovative businesses targeted at meeting the needs of new market opportunities. Each initiative is structured like a start-up company, consisting of a small team of individuals, responsible for all aspects of the firm – from strategic planning to tactical implementation – for all functional areas. An initiative CTO works with the product management and development teams.подаръци
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